Manufacturing strategy ‐ keeping it relevant by addressing the needs of the market

Abstract

The key role of operations in the success of a business is never in question. Its relevance and essential role in the continued success of companies in an increasingly competitive world is critically important as many of the order winners and qualifiers in markets are provided by the operations function. The need for the teaching and research agenda to reflect the strategic contribution by operations is an essential change in the mix of the academic portfolio.

Citation

Hill, T. (1997), "Manufacturing strategy ‐ keeping it relevant by addressing the needs of the market", Integrated Manufacturing Systems, Vol. 8 No. 5, pp. 257-264. https://doi.org/10.1108/09576069710815780