The Future of Geodemographic Information Handling

Abstract

Geodemographics is a growing science with increasing applications in marketing. The release of the 1991 census data will stimulate activity within a market already rapidly changing in nature. Discusses some of the results of a Delphi study with leading figures within the industry in the context of the industry′s future development.

Citation

Mitchell, V.W. (1992), "The Future of Geodemographic Information Handling", Logistics Information Management, Vol. 5 No. 3, pp. 23-28. https://doi.org/10.1108/09576059210016252