Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95

Abstract

Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a significant difference in the attitudes of consumers with regard to the products and associate marketing practices of these European countries in comparison to the USA.

Citation

Darling, J.R. and Taylor, R.E. (1996), "Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95", European Business Review, Vol. 96 No. 3, pp. 13-22. https://doi.org/10.1108/09555349610116735