Enhancement of global business practices: lessons from the Hindu Bhagavad Gita

Abstract

Purpose

The basis of global business operations in the twenty‐first century is knowledge. The Hindu scriptural reference, the Bhagavad Gita, interpreted as “Celestial Song” or “Song of God,” is quickly becoming a critical resource in this relatively new paradigm. This paper aims to draw lessons from this.

Design/methodology/approach

The Gita is a summary of the essence of Hindu teaching and wisdom. It is a philosophical foundation from which a deeper understanding of successful solutions to management leadership issues and business practices are emerging. The paper focuses on an analysis of the primary elements found in the Gita.

Findings

The Gita's essence of Yoga, Dharma, Dhyana, Samabhava, Nishkama Karma, and Tat‐Twam‐Asi provides the keys for influencing contemporary management thought and global business practices. Yoga is the gaining of mastery over the body and mind through self‐discipline. Dharma focuses on finding a higher calling or mission in life and a calling to fulfill one's purpose or duty. Dhyana encompasses the process of identifying a higher calling by becoming rooted in one's inner strengths and potential through meditation. Samabhava is the calling to interact with the external world in achieving one's duty with equanimity. Nishkama Karma refers to developing a detached involvement by doing one's duty objectively without worrying about the consequences. And Tat‐Twam‐Asi is the recognition of the interconnectedness of nature, the human, and the spiritual. It encourages managers to look at the big picture, a holistic view, for guidance with a realization that there can be no simultaneous winners and losers. When managers change their outlook, success is enhanced.

Originality/value

The paper offers valuable insights into the lessons that can be learned from the Hindu Bhagavad Gita.

Citation

Chinna Natesan, N., Keeffe, M.J. and Darling, J.R. (2009), "Enhancement of global business practices: lessons from the Hindu Bhagavad Gita", European Business Review, Vol. 21 No. 2, pp. 128-143. https://doi.org/10.1108/09555340910940132