Managing excellence: policy and strategy

Abstract

This paper is part of a series addressing the topic of business excellence from a practical, evidence‐based approach. One of the critical aspects of being successful in a modern business context is having clear vision, a balanced journey for the future based on a market‐oriented approach and building core competencies of the organisations concerned. The richness of best practices covered in this paper demonstrates that policy and strategy has to be tackled as a whole process which needs to be managed and reviewed on a regular basis.

Citation

Zairi, M. (1999), "Managing excellence: policy and strategy", The TQM Magazine, Vol. 11 No. 2, pp. 74-79. https://doi.org/10.1108/09544789910260367