Theatrics of SEAM

Abstract

The purpose of this article is to explore the similarities and differences in the socio‐economic approach to management (SEAM) method and postmodern approaches to theatre. Neither metaphorical nor managerialist, SEAM's perspective allows that the organization is theatre. Introduces the terms “metascript” and “metatheatre” to describe how SEAM's approach accomodates the multiple perspectives and simultaneous multiple stages populated by the “spect‐actors” (Boal, A., Theatre of the Oppressed, translated by Charles A. and Maria‐Odillia Leal McBride, Theatre Communications Group, New York, NY, 1979, originally published in Spanish as Teatro de Oprimido, Ediciones de la Flor, Buenos Aires, 1974) of the Tamara‐esque postmodern organization theatre.

Citation

Boje, D. and Rosile, G.A. (2003), "Theatrics of SEAM", Journal of Organizational Change Management, Vol. 16 No. 1, pp. 21-32. https://doi.org/10.1108/09534810310459747