Public Marketing of Foreign Investment: Successful International Offices Stand Alone
International Journal of Public Sector Management
ISSN: 0951-3558
Article publication date: 1 May 1992
Abstract
Reports on a study that examines, by interviews and archival research, the promotional structures which 11 governments in ten countries have put in place to market their economies to foreign investors. Focuses specifically on the various forms through which these governments have conducted their overseas marketing operations. Finds that governments that have been most effective in influencing foreign investors have created overseas offices that “stand alone”, and are unconnected with the governments′ other foreign operations. Also identifies the conditions necessary for a successful overseas investment promotion operation.
Keywords
Citation
Wint, A.G. (1992), "Public Marketing of Foreign Investment: Successful International Offices Stand Alone", International Journal of Public Sector Management, Vol. 5 No. 5. https://doi.org/10.1108/09513559210017327
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited