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College sports and library fundraising

James G. Neal (Sheridan Director, Milton S. Eisenhower Library, Johns Hopkins University, Baltimore, Maryland, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 June 1997

1095

Abstract

Partnerships between academic libraries and college sports on fundraising projects are expanding. Such collaboration supports the interests of both organizations, and provides libraries with an invaluable boost to their development programs. Analyzes this phenomenon and outlines key strategies for promoting new initiatives.

Keywords

Citation

Neal, J.G. (1997), "College sports and library fundraising", The Bottom Line, Vol. 10 No. 2, pp. 58-59. https://doi.org/10.1108/08880459710162975

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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