Remember the annual fund! Small steps to build and sustain a library annual giving alumni program

Abstract

Purpose

The purpose of this article is to share ideas for increasing alumni library donors through a university's annual giving efforts.

Design/methodology/approach

A case study is used to explain how alumni library donors are acquired and sustained.

Findings

Agreeing to any and all means to bring new alumni donors to the libraries, consistent and increased alumni giving is achieved.

Originality/value

Practical suggestions and reminders regarding an academic library annual giving program.

Citation

Ercolano, A. (2007), "Remember the annual fund! Small steps to build and sustain a library annual giving alumni program", The Bottom Line, Vol. 20 No. 1, pp. 50-53. https://doi.org/10.1108/08880450710747452