Effects of unsolicited e‐mail on the virtual business world

Abstract

Purpose

This paper aims to advance research that accurately portrays the alarming rate at which spam is infiltrating and eroding the security of the internet.

Design/methodology/approach

The paper discusses the political, legal and ethical controversy surrounding the spam dilemma as well as the high costs of spam to telecommunications bandwidth, QoS and e‐commerce effectiveness.

Findings

Spam problem is a technological epidemic that multiplies exponentially each day. A dynamic digital jam is in prospect.

Practical implications

Presents viable options for a quick resolve, and unveils the changing strategies that integrity‐driven marketers are facing in lieu of the raging battle.

Originality/value

Tackles one of the most pressing issues in the business world today.

Citation

Durgin, J. and Sherif, J.S. (2006), "Effects of unsolicited e‐mail on the virtual business world", Kybernetes, Vol. 35 No. 5, pp. 668-679. https://doi.org/10.1108/03684920610662386