The two faces of American power: Military and political communication during the Cuban missile crisis

Abstract

Purpose

Aims to explains the mismatches between political discourse and military momentum in the US handling of the Cuban missile crisis by using the model of the potential autopoiesis of subsystems. Under wartime conditions, the codes of political and military communications can increasingly be differentiated.

Design/methodology/approach

The model of a further differentiation between political and military power is developed on the basis of a detailed description of the Cuban missile crisis. The concept of a “semi‐dormant autopoiesis” is introduced for the difference in the dynamics between peacetime and wartime conditions.

Findings

Several dangerous incidents during the crisis can be explained by a sociocybernetic model focusing on communication and control, but not by using an organization‐theoretical approach. The further differentiation of the military as a subsystem became possible in the course of the twentieth century because of ongoing learning processes about previous wars.

Practical implications

Politicians should not underestimate autonomous military processes or the significance of standing orders. In order to continually produce communications within the military, communication partners are needed that stand outside the hierarchy, and this role can be fulfilled by an enemy. A reflexively imagined enemy can reinforce the autopoiesis of the military subsystem.

Originality/value

The paper shows that civilian control over military affairs has become structurally problematic and offers a sociocybernetic explanation of the missile crisis. The potential alternation in the dynamics under peacetime and wartime conditions brings historical specificity back on the agenda of social systems theory.

Citation

Deinema, M. and Leydesdorff, L. (2006), "The two faces of American power: Military and political communication during the Cuban missile crisis", Kybernetes, Vol. 35 No. 3/4, pp. 547-566. https://doi.org/10.1108/03684920610653809