Export marketing: conceptual and empirical developments
Stephen Young
(Department of Marketing, University of Strathclyde, Glasgow, UK)
2888
Abstract
Provides an overview of the special issue of the European Journal of Marketing on “Export marketing”. Five basic questions to be answered in the export marketing area are identified. The articles in this special issue should provide a significant stimulus to further conceptual thinking addressed at these export decisions. Discusses policy implications. Developments in policy models await parallel developments in models of export decisions and processes.
Keywords
Citation
Young, S. (1995), "Export marketing: conceptual and empirical developments", European Journal of Marketing, Vol. 29 No. 8, pp. 7-16. https://doi.org/10.1108/03090569510097529
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited