Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004780. When citing the article, please cite: D.F. Dixon, I.F. Wilkinson, (1984), “An Alternative Paradigm for Marketing Theory”, European Journal of Marketing, Vol. 18 Iss 3 pp. 40 - 50.

Citation

(1989), "Erratum", European Journal of Marketing, Vol. 23 No. 8, pp. 59-69. https://doi.org/10.1108/03090569010002375