Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence

Abstract

Writing articles is a core activity in an academic's career. The aim of this article is to show prospective writers of an article in EJM how to go about getting published. It emphasises that an EJM article is a part of a conversation with the editors, reviewers and readers. First, the concept of joining this conversation is established. Then targeting a journal and other aspects of planning with co‐authors are noted, before an article's structure and style are described. Drafting, submitting and revising the article, and starting again if it is rejected, conclude the paper. This article should be useful for those academics who are not publishing enough, and for doctoral candidates and their supervisors.

Citation

Perry, C., Carson, D. and Gilmore, A. (2003), "Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence", European Journal of Marketing, Vol. 37 No. 5/6, pp. 652-667. https://doi.org/10.1108/03090560310465071