Inheriting the earth: Using KML files to add placemarks relating to the library's original content to Google Earth and Google Maps

Abstract

Purpose

The purpose of this paper is to encourage other libraries to establish links in Google Earth and Google Maps linking back to their original content.

Design/methodology/approach

In the quest of the library at Quinnipiac University, USA, to develop a working Keyhole Markup Language (KML) template, they used tutorials from Google, forums for KML developers, and the Google Earth Community.

Findings

This project demonstrated that well‐designed KML files can have a verifiable impact on the usage of original content, serving as an advertising medium and an additional access point to their content.

Practical implications

Librarians can use these techniques to provide access to their material using a service that has proven extremely popular with users.

Originality/value

The paper provides information on free tools for libraries to enhance the discovery and access to their collections.

Citation

Ballard, T. (2009), "Inheriting the earth: Using KML files to add placemarks relating to the library's original content to Google Earth and Google Maps", New Library World, Vol. 110 No. 7/8, pp. 357-365. https://doi.org/10.1108/03074800910975179