The Little Prince approach to the future

Abstract

Purpose

The purpose of this column is to provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

Opinion column.

Findings

The column finds that traditional approaches to anticipating the future do not, in fact, work.

Research limitations/implications

The column is based not on rigorous research, but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

The column alerts readers to the dangers inherent in some traditional ways of planning.

Originality/value

The column expresses opinions that the author believes have not been expressed in quite this way before.

Citation

Marren, P. (2006), "The Little Prince approach to the future", Journal of Business Strategy, Vol. 27 No. 2, pp. 8-10. https://doi.org/10.1108/02756660610650000