On the Web, you’re a retailer

Abstract

Investigates retailing on the Web and how the quality of goods and services are not as important as the process your customers go through to buy them. Posits that, in the future, companies with a successful development of Web channels will need to keep customers’ interaction on board as much as any other core business function. Sums up that Web sites that are successful have mastered retail processes and all the major details required to go forward.

Citation

King, S. (2003), "On the Web, you’re a retailer", Journal of Business Strategy, Vol. 24 No. 3, pp. 8-11. https://doi.org/10.1108/02756660310734929