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The genius is in the implementation

Mike Freedman

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 2003

4707

Abstract

Pinpoints strategy implementations as a most important part of company practice. Lists out a number of implementation pitfalls that are deeper in effect than others: strategic inertia; lack of stakeholder commitment; strategic drift; strategic dilution; strategic isolation; failure to understand progress; initiative fatigue; impatience; and not celebrating success. States that strategy must drive planning. Unfortunately, in too many companies it does not. Closes by stating the task of creating and implementing strategy is not for the faint‐hearted.

Keywords

Citation

Freedman, M. (2003), "The genius is in the implementation", Journal of Business Strategy, Vol. 24 No. 2, pp. 26-31. https://doi.org/10.1108/02756660310508164

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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