Interfirm collaboration and the new product development process
Abstract
This study investigated the issue of collaboration in new product development within the context of the South African textile and clothing industry. The following aspects were analysed in order to contribute to the understanding of the collaboration process: the perceived benefits of collaboration in the new product development process, the risks of collaboration, the effect of collaboration on the new product development process, and the factors that increase the likelihood of a successful collaboration.
Keywords
Citation
Parker, H. (2000), "Interfirm collaboration and the new product development process", Industrial Management & Data Systems, Vol. 100 No. 6, pp. 255-260. https://doi.org/10.1108/02635570010301179
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited