Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into seven sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Sales Management; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution and Sundry.

Citation

Fojt, M. (1995), "Anbar Abstracts Issue", Marketing Intelligence & Planning, Vol. 13 No. 3, pp. 1-48. https://doi.org/10.1108/02634503199500001