Effects of facilities on Hong Kong supermarkets

Abstract

Many factors can have an effect on the patronage turnover of retail stores. While there is a concentration on the more obvious aspects such as demography and site location, this paper examines the less publicised, but potentially important effects of in‐store factors. The methodology and findings of a research project encapsulating in‐store factors are discussed. It was found from the empirical evidence of the focus group, a supermarket chain in Hong Kong, that in terms of facilities, aspects of check‐out counter provision and frequency of refurbishment provided the greatest explanation for changes in patronage turnover.

Citation

Baldwin, G. (1999), "Effects of facilities on Hong Kong supermarkets", Facilities, Vol. 17 No. 1/2, pp. 54-59. https://doi.org/10.1108/02632779910248884