Global ambitions of The Eden Project: Promoting and implementing sustainability management

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

To a large extent, corporations have recognized the importance of adapting to environmental issues; not only considering external driving forces as constraints and costs, but increasingly implementing strategies to achieve competitive advantage. Even in small firms, being environmental may increase financial performance. Mysen's observations of The Eden Project illustrate how sustainable practices may extend previous conceptions of how to advance social conditions in the communities in which corporations operate, and beyond.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2013), "Global ambitions of The Eden Project: Promoting and implementing sustainability management", Strategic Direction, Vol. 29 No. 5, pp. 16-18. https://doi.org/10.1108/02580541311316550