Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M
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Abstract
Purpose
The purpose of this article is to provide an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M.
Design/methodology/approach
The paper provides an interview with Partick Deconinck.
Findings
Deconinck discusses the importance of innovation and R&D investment for winning in a flat market.
Originality/value
The interview offers advice for business leaders operating in a challenging business environment.
Keywords
Citation
by Gareth Bell, I. (2013), "Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M", Strategic Direction, Vol. 29 No. 3, pp. 36-38. https://doi.org/10.1108/02580541311304652
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited