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China shows its responsible face: Ethical intentions counter tarnished reputation

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 January 2013

655

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As China takes on the role of workshop of the world, how do its businesses and their customers recognize and react to the need for corporate social responsibility?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2013), "China shows its responsible face: Ethical intentions counter tarnished reputation", Strategic Direction, Vol. 29 No. 1, pp. 16-19. https://doi.org/10.1108/02580541311285375

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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