Nissan hones its global strategy: A big player in China now targets India

Abstract

Purpose

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The last two decades have seen the motor industry faced with issues which are both cause for concern and ripe for exploitation. Increasing globalization and heightened competition have led car manufacturers to seek new markets, such as those in the emerging economies of the BRIC (Brazil, Russia, India and China) nations.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Nissan hones its global strategy: A big player in China now targets India", Strategic Direction, Vol. 28 No. 1, pp. 28-30. https://doi.org/10.1108/02580541211189067