What do Apple, IBM and P&G know? How open innovation can help business – and yourself

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

So, one day you are called into your CEO's office, and she gets straight to the point: we need to innovate more, how do we do it? Slightly unnerved, you start to trot out the usual mantras of investment in research and development, be more efficient, hold a workshop or two on new ideas, and just as you are in full flow she stops you dead.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "What do Apple, IBM and P&G know? How open innovation can help business – and yourself", Strategic Direction, Vol. 27 No. 3, pp. 29-31. https://doi.org/10.1108/02580541111109624