Flying the flag for integration: “Joined‐up” management proves successful for Spanish airline

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This review is based on “Implementation of an integrated management system in an airline: a case study,” by Palmira Lopez‐Fresno. This piece tackles comprehensively the issues behind creating an IMS, using a specific company case. A less euphemistic approach to how the company's more recalcitrant individuals were mollified, through “special communication,” would have been fascinating.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "Flying the flag for integration: “Joined‐up” management proves successful for Spanish airline", Strategic Direction, Vol. 27 No. 3, pp. 22-24. https://doi.org/10.1108/02580541111109606