Clothing Vault shows its style: Tight‐budget teens help beat the downturn

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Against a background of general reluctance to launch a start‐up company or develop a new product in a global downturn, the author used the innovative strategy of the web‐based Clothing Vault as an example of how – given the necessary skills and bravery – products and services can be restructured to serve new customers and escape from the attentions of their not‐so‐adventurous competitors.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Clothing Vault shows its style: Tight‐budget teens help beat the downturn", Strategic Direction, Vol. 26 No. 6, pp. 18-20. https://doi.org/10.1108/02580541011041530