Business as usual: How to survive an economic downturn

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Economic recessions are an unwelcome fact of business life. Faced by such crises, a common reaction within many organizations is to batten down the hatches and hope to emerge from the storm relatively unscathed. But now that uncertainty is becoming more frequent and prolonged, only companies boasting a well‐disciplined, systematic approach can hope to survive and prosper.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Business as usual: How to survive an economic downturn", Strategic Direction, Vol. 26 No. 6, pp. 11-14. https://doi.org/10.1108/02580541011041512