Bouncing back

Abstract

Purpose

The purpose of this paper is to discuss how the recession has affected UK businesses.

Design/methodology/approach

A viewpoint is expressed exploring the reasons for the current recession and its effect on the UK economy.

Findings

In order for the British economy to bounce back consumer confidence needs to return, the Bank of England needs to cut interest rates to stimulate consumer demand. Lower interest rates reduce the cost of borrowing and therefore people should be more willing to spend and invest.

Originality/value

Lessons have been learnt from this economic challenge and the UK's business leaders are ready to move on.

Citation

Watson, J. and Richards, R. (2010), "Bouncing back", Strategic Direction, Vol. 26 No. 6, pp. 4-5. https://doi.org/10.1108/02580541011041486