Searching questions on search engines: Newcomers still trying to make a name for themselves

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

It is early days for our understanding of the impact of search engines on businesses and marketing. Strong brands will remain so, whatever the adverse effects of search engines; some will doubtless grow over the years because of this information tool's power, rather than in spite of it.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

This briefing provides insights on the cultural environment and changes that need to occur to implement innovation planning methods within large enterprises.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Searching questions on search engines: Newcomers still trying to make a name for themselves", Strategic Direction, Vol. 26 No. 4, pp. 7-10. https://doi.org/10.1108/02580541011031397