Sincere gestures of community support: Prize‐winning CSR in Thailand

Abstract

Purpose

Reviews a case study of four Thai companies who have all won awards for CSR activity.

Design/methodology/approach

Outlines the approach to CSR of four companies, offering advice on best practice to other managers

Findings

Over the past five years Thailand has become increasingly interested in corporate social responsibility (CSR). The government and professional bodies have done much to promote growing CSR practice, including many CSR events and awards. The Stock Exchange of Thailand created awards for listed companies in 2006, and in 2007 the CSR Institute was created to further support CSR activity across the country. A couple of years on, business academics and journalists are beginning to offer studied reflections on best CSR practice in Thailand, in a bid to unite understandings and expectations and to prompt more comprehensive research in the future.

Practical implications

Forms the basis of potential future CSR research and practice.

Social implications

Offers details of successful CSR practice in Thailand that has made a significant positive impact on local communities.

Originality/value

May be useful to CSR managers across the world in developing a successful model for philanthropy.

Citation

(2010), "Sincere gestures of community support: Prize‐winning CSR in Thailand", Strategic Direction, Vol. 26 No. 3, pp. 10-11. https://doi.org/10.1108/02580541011022856