Innovators hold the key to enterprise: There is nothing new about the search for a fresh idea

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Innovation is, ultimately, at the very heart of what makes enterprises tick: what will enable a new business to prosper, or an established one to remain a market leader.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Innovative ideas in business usually illustrate the maxim that no man is an island. Not everything can be done “in‐house” and companies often have to look for help to outside innovators.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Innovators hold the key to enterprise: There is nothing new about the search for a fresh idea", Strategic Direction, Vol. 26 No. 1, pp. 13-16. https://doi.org/10.1108/02580541011009752