Interview with Michael Dunn

Abstract

Purpose

The purpose of this paper is to present an interview with Michael Dunn, a leading global consultancy expert, author and one of Consulting Magazine's Top 25 Consultants of 2008.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Michael Dunn is Chairman and CEO of a leading global consultancy specializing in helping Fortune 500 clients and their senior executives more effectively use branding, marketing and innovation to drive profitable growthOriginality/valueThe interview provides insights into how to build and sustain a company‐wide innovation capability.

Citation

by Ruth Young, I. (2009), "Interview with Michael Dunn", Strategic Direction, Vol. 25 No. 9, pp. 30-31. https://doi.org/10.1108/02580540910983330