To market…with too little clout: Forces are ranged against marketers
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
In these times, any activity not related to selling product or creating revenue is coming under incredible scrutiny.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2009), "To market…with too little clout: Forces are ranged against marketers", Strategic Direction, Vol. 25 No. 7, pp. 20-23. https://doi.org/10.1108/02580540910961299
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited