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To market…with too little clout: Forces are ranged against marketers

Strategic Direction

ISSN: 0258-0543

Article publication date: 22 May 2009

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Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In these times, any activity not related to selling product or creating revenue is coming under incredible scrutiny.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2009), "To market…with too little clout: Forces are ranged against marketers", Strategic Direction, Vol. 25 No. 7, pp. 20-23. https://doi.org/10.1108/02580540910961299

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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