From Prada to Zara: Is the global recession out of fashion?

Abstract

Purpose

This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments.

Findings

No one who visits the high street this season, be it in the US, the UK or Europe, can fail to notice that the retail sector is having a tough time. Stores are relatively empty for the time of year. Sales have started weeks in advance of the traditional date. Incentives to buy scream from every window. Meanwhile, the newspapers tell of companies going bankrupt every day, and world leaders speak mostly of a global economic breakdown. Where, in this despondent picture, are the fashionistas?

Practical implications

The paper offers advice on surviving through financial challenges from various fashion houses.

Originality/value

The paper considers how high end and high street fashion chains are managing to report good results despite the economic downturn.

Citation

(2009), "From Prada to Zara: Is the global recession out of fashion?", Strategic Direction, Vol. 25 No. 3, pp. 9-11. https://doi.org/10.1108/02580540910936305