Interview with Bob Livingston

Abstract

Purpose

The purpose of this paper is to interview Bob Livingston, formerly head of sales at Unilever's The Lipton Company, and the founder and CEO of REL Communications, a consulting firm that moderates the Client Service Advisory boards.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Bob Livingston shares his view of client service and its importance, an area in which he has extensive knowledge.

Originality/value

The paper provides strategic insights into why the most original minds in business win.

Citation

by Ruth Young, I. (2009), "Interview with Bob Livingston", Strategic Direction, Vol. 25 No. 1, pp. 29-30. https://doi.org/10.1108/02580540910921914