Ups and downs of the flying business: It is no wonder the plane watchers look puzzled

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Anyone studying the current state of the world's airline industry, especially those trying to predict its long‐term future, should be prepared for an incontrovertible conclusion: they are going to end up very perplexed.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2009), "Ups and downs of the flying business: It is no wonder the plane watchers look puzzled", Strategic Direction, Vol. 25 No. 1, pp. 21-23. https://doi.org/10.1108/02580540910921888