Is CSR the kind face of capitalism? Corporate social responsibility promoted as firms jump on the ethical bandwagon

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer, who adds their own impartial comments and places the articles in context.

Findings

A popular Christmas song admonishes children to “Be good for goodness sake” but the underlying message is that only good children will receive a present from Santa. The same dichotomy muddies any discussion of the current buzz about corporate social responsibility (CSR). CSR, a concept once derided by economist Milton Friedman for its potential to undermine free society, is now touted by even the most conservative twenty‐first century corporations. However, as the message in Gillespie and Coots' Depression‐era song suggests: the motive for “being good”, or in practicing social responsibility, may have more to do with the rewards engendered by such a strategy than with Kantian ethics.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2009), "Is CSR the kind face of capitalism? Corporate social responsibility promoted as firms jump on the ethical bandwagon", Strategic Direction, Vol. 25 No. 1, pp. 10-12. https://doi.org/10.1108/02580540910921851