Automobile heaven or hell? Winning strategies for difficult times

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Good management involves making difficult choices and having the determination to see them through. Nowhere is this truer than in the global automobile industry, which faces challenges on many fronts. Economic cycles, as the term implies, have their ups and downs. Sometimes the markets are in positive mood, other times the shadow of slowdown and recession looms. For the automakers, however, life is just a bit tougher than just the effects of flagging consumer confidence.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2008), "Automobile heaven or hell? Winning strategies for difficult times", Strategic Direction, Vol. 24 No. 9, pp. 25-27. https://doi.org/10.1108/02580540810897085