Interview with B. Joseph Pine II: Interview by Rachel Brown

Abstract

Purpose

An interview with Joseph Pine II, co‐founder of Strategic Horizons LLP of Aurora, Ohio, USA, is co‐author of Authenticity: What Consumers Really Want and The Experience Economy: Work is Theatre & Every Business a Stage.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Joseph Pine II specializes in helping executives see the world differently, which he began with his first book, Mass Customization: The New Frontier in Business Competition. He encourages companies to focus on the five ways that they can most directly influence consumer perceptions, and the drive towards authenticity.

Originality/value

Provides strategic insights into why the most original minds in business win.

Citation

(2008), "Interview with B. Joseph Pine II: Interview by Rachel Brown", Strategic Direction, Vol. 24 No. 1, pp. 28-31. https://doi.org/10.1108/02580540810839331