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Procter & Gamble's innovation success: New research, new products, new markets

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 July 2005

9612

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

In 2004 consumer products giant Proctor and Gamble (P&G) reported a 17 percent increase in volume, a 19 percent increase in sales, a 25 percent raise in earnings and a total shareholder return of 24 percent. Pretty impressive by anyone's standards. For P&G's competition, the question, of course, is how did they do it? For Wall Street and the City on the other hand, the most pressing concern is whether or not this growth bubble will burst.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2005), "Procter & Gamble's innovation success: New research, new products, new markets", Strategic Direction, Vol. 21 No. 7, pp. 11-13. https://doi.org/10.1108/02580540510598981

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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