Innovation performance and the role of senior management: Benchmarking innovation best practices

Abstract

Product innovation – the development of new and improved products – is crucial to the prosperity of the modern corporation. New products launches within the last three years account for about 30 percent of corporate sales, and there is a strong connection between successful product development and business valuation. However, developing a steady stream of winning new products is no easy task.

Citation

(2004), "Innovation performance and the role of senior management: Benchmarking innovation best practices", Strategic Direction, Vol. 20 No. 5, pp. 28-30. https://doi.org/10.1108/02580540410532722