Surviving the danger zone: A step‐by‐step guide to getting your business back on track

Abstract

Let’s face facts. Times are hard. The business boom of the 1990s is long gone, replaced by fluctuating markets, financial uncertainty and a lot of worried managers. Are you one of them? Or, worse still, could you perhaps be one of the many business leaders who have failed to realize that their company is in trouble? With the number of external and internal threats to a firm’s success ever on the increase, it’s a possibility that even the most secure manager should well consider.

Citation

(2004), "Surviving the danger zone: A step‐by‐step guide to getting your business back on track", Strategic Direction, Vol. 20 No. 5, pp. 26-27. https://doi.org/10.1108/02580540410532713