Sony struggles to remain creative: Innovation vs. efficiency and productivity

Abstract

Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can take many years to come to market and generally cost major amounts of money to make. The rewards, however, can be lucrative. With global sales of more than $20 billion a year, the computer and video games market is now bigger than Hollywood.

Citation

(2004), "Sony struggles to remain creative: Innovation vs. efficiency and productivity", Strategic Direction, Vol. 20 No. 4, pp. 10-12. https://doi.org/10.1108/02580540410527458