Developing in China: beer industry fell flat whilst Kodak is picture‐perfect

Abstract

>We have reached an age where globalization has become the key driver for growth. “Globalize or die!” is the cry heard from organizations across the planet. But this is easier said than done. Many businesses are aware of the need to expand, but less sure of where they should grow into. Markets such as the USA, Europe and Australia are already saturated by all kinds of products and services, leaving few gaps and little potential for high profit margins. And although many developing countries have the need for such products and services, they simply do not have the spending power to make them a viable option.

Citation

(2002), "Developing in China: beer industry fell flat whilst Kodak is picture‐perfect", Strategic Direction, Vol. 18 No. 7, pp. 15-18. https://doi.org/10.1108/02580540210793707