Peugeot, VW and Renault keep the wheels turning

Abstract

The automobile industry is probably the most globalized industry in the world. It employs upwards of 20 million people and has been a long‐standing driver of economic prosperity. Three “triad” groups of the USA, Japan and western Europe are responsible for almost 90 percent of total output, but efforts have been made to develop car making in all corners of the globe. However it is a steep challenge and involves escaping parochialism and being able to integrate geographically dispersed operations successfully.

Citation

(2002), "Peugeot, VW and Renault keep the wheels turning", Strategic Direction, Vol. 18 No. 7, pp. 13-15. https://doi.org/10.1108/02580540210793699