Wal‐Mart – the European story so far

Abstract

Wal‐Mart is the world’s largest retailer. In fact, it is the biggest corporation on the planet. In January 2002, annual year to date sales exceeded a staggering $200 billion, and analysts predict that this figure will have rocketed to $700 billion by 2010. However, to meet such forecasts the organization must expand. Not that this comes as a surprise to the US food retail giant. Wal‐Mart has already increased its global presence from as far as Korea to Puerto Rico. As of March 2002, it had a total of 3,217 stores, over a third of which were located outside the USA. The foundations have been laid but Wal‐Mart cannot afford to rest on its laurels. These markets need to be developed.

Citation

(2002), "Wal‐Mart – the European story so far", Strategic Direction, Vol. 18 No. 7, pp. 8-10. https://doi.org/10.1108/02580540210793671