Employees, customers and internal marketing strategies in LIS

Abstract

Reports a survey undertaken in 2001 which examined employee satisfaction and customer orientation in a sample of six public library authorities in London. It forms part of a larger investigation into the evolution of internal marketing within these organisations.

Citation

Broady‐Preston, J. and Steel, L. (2002), "Employees, customers and internal marketing strategies in LIS", Library Management, Vol. 23 No. 8/9, pp. 384-393. https://doi.org/10.1108/01435120210439861