A framework for research in internal marketing and the study of service quality: some propositions

Abstract

Considers the quality of service between internal partners within a company looking at how this can influence performance and quality. Looks at the different ways of defining the internal customer and suggests that measurement is most effective when complex procedures are broken down. States that internal marketing is a critical issue facing marketing professions, human resources and other executives. Argues that if poor service is provided between employees it is unlikely that good service will ultimately be provided to the external customer. Invites further research in this area.

Citation

Pitt, M., Bruwer, J., Nel, D. and Berthon, P. (1999), "A framework for research in internal marketing and the study of service quality: some propositions", Management Research News, Vol. 22 No. 7, pp. 1-11. https://doi.org/10.1108/01409179910781715